{"id":1949,"date":"2023-03-27T16:16:06","date_gmt":"2023-03-27T03:16:06","guid":{"rendered":"https:\/\/plurality.eco\/?p=1949"},"modified":"2023-10-26T23:05:29","modified_gmt":"2023-10-26T10:05:29","slug":"the-ultimate-guide-to-greenwashing","status":"publish","type":"post","link":"https:\/\/plurality.eco\/en\/2023\/the-ultimate-guide-to-greenwashing\/","title":{"rendered":"The Ultimate Guide to Greenwashing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1949\" class=\"elementor elementor-1949\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2abc0df1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2abc0df1\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-432f9ef5\" data-id=\"432f9ef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c88b9b\" data-id=\"3c88b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bac608c elementor-widget elementor-widget-image\" data-id=\"bac608c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/plurality.eco\/en\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"593\" height=\"130\" src=\"https:\/\/plurality.eco\/wp-content\/uploads\/2022\/11\/plurality-site-header.png\" class=\"attachment-full size-full wp-image-321\" alt=\"Plurality logo\" srcset=\"https:\/\/plurality.eco\/wp-content\/uploads\/2022\/11\/plurality-site-header.png 593w, https:\/\/plurality.eco\/wp-content\/uploads\/2022\/11\/plurality-site-header-300x66.png 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6de3777\" data-id=\"6de3777\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772d3520 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"772d3520\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/plurality.raisely.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Donate<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3aaadd elementor-widget elementor-widget-heading\" data-id=\"4b3aaadd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">to support independent and \nad-free ecological thinking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74d60542 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74d60542\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-264c82fb\" data-id=\"264c82fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<nav class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4b5642a1\" data-id=\"4b5642a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2994a612 hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"2994a612\" data-element_type=\"widget\" data-settings=\"{&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:11,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:46,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\"  class=\"fas fa-align-justify\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;i aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;fas fa-align-justify&quot;&gt;&lt;\/i&gt;\" data-close-icon=\"&lt;i aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;far fa-window-close&quot;&gt;&lt;\/i&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-2994a612\" class=\"hfe-nav-menu\"><li id=\"menu-item-263\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category parent hfe-creative-menu\"><a href=\"https:\/\/plurality.eco\/en\/category\/ecology\/\" class = \"hfe-menu-item\">Ecology<\/a><\/li>\n<li id=\"menu-item-266\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category parent hfe-creative-menu\"><a href=\"https:\/\/plurality.eco\/en\/category\/politics\/\" class = \"hfe-menu-item\">Politics<\/a><\/li>\n<li id=\"menu-item-265\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category parent hfe-creative-menu\"><a href=\"https:\/\/plurality.eco\/en\/category\/ideas\/\" class = \"hfe-menu-item\">Ideas<\/a><\/li>\n<li id=\"menu-item-267\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category parent hfe-creative-menu\"><a href=\"https:\/\/plurality.eco\/en\/category\/stories\/\" class = \"hfe-menu-item\">Stories<\/a><\/li>\n<li id=\"menu-item-264\" class=\"menu-item menu-item-type-taxonomy menu-item-object-category parent hfe-creative-menu\"><a href=\"https:\/\/plurality.eco\/en\/category\/food\/\" class = \"hfe-menu-item\">Food<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/nav>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6fec321b\" data-id=\"6fec321b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2341ff27 hfe-nav-menu__align-right hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"2341ff27\" data-element_type=\"widget\" data-settings=\"{&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:11,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:46,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\"  class=\"fas fa-align-justify\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;i aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;fas fa-align-justify&quot;&gt;&lt;\/i&gt;\" data-close-icon=\"&lt;i aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;far fa-window-close&quot;&gt;&lt;\/i&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-2341ff27\" class=\"hfe-nav-menu\"><li id=\"menu-item-2643\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/plurality.eco\/en\/eco-coaching\/\" class = \"hfe-menu-item\">Eco-coaching<\/a><\/li>\n<li id=\"menu-item-610\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/plurality.eco\/en\/about\/\" class = \"hfe-menu-item\">About<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5883887a\" data-id=\"5883887a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44fbcd3f 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class=\"elementor-heading-title elementor-size-default\">author<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6b669 elementor-widget elementor-widget-tf-author-box\" data-id=\"0b6b669\" data-element_type=\"widget\" data-widget_type=\"tf-author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"tf-author-box-0b6b669\" class=\"tf-author-box\" data-tabid=\"0b6b669\">\r\n\t\t\t<div class=\"author-box\">\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"author-box-avatar\">\r\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plurality.eco\/wp-content\/uploads\/ultimatemember\/2\/profile_photo-190x190.jpg?1784848788\" class=\"gravatar avatar avatar-300 um-avatar um-avatar-uploaded\" width=\"300\" height=\"300\" alt=\"Jacques Lawinski\" data-default=\"https:\/\/plurality.eco\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" \/>\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"author-box-text\">\r\n\t\t\t\t\t<h4 class=\"author-box-name\">\r\n\t\t\t\t\t\tJacques Lawinski\t\t\t\t\t<\/h4>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-box-bio\">\r\n\t\t\t\t\t\t\tPhD candidate in philosophy and ecology at Universit\u00e9 Paris VIII, visiting researcher in Lesvos, Greece. A writer, an activist, and an avid walker, I explore the planet and what it means to relate to nature, finding new, ecological ways of being.\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc7a42 elementor-widget elementor-widget-heading\" data-id=\"5cc7a42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">post<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ded5c elementor-widget elementor-widget-tfposts-info\" data-id=\"44ded5c\" data-element_type=\"widget\" data-widget_type=\"tfposts-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"tf-post-info-44ded5c\" class=\"tf-post-info layout-list\" data-tabid=\"44ded5c\"> 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1.56 1.72 5.66c.226.625.115.873.77.873.506 0 .73-.235 1.012-.51l2.43-2.363 5.056 3.734c.93.514 1.602.25 1.834-.863l3.32-15.638c.338-1.363-.52-1.98-1.41-1.577z\"><\/path><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-66a1735\" data-id=\"66a1735\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5320e12 elementor-widget elementor-widget-tfposts-title\" data-id=\"5320e12\" data-element_type=\"widget\" data-widget_type=\"tfposts-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"tf-post-title-5320e12\" class=\"tf-post-title\" data-tabid=\"5320e12\"> \r\n                <h1 class=\"post-title\"><a href=\"https:\/\/plurality.eco\/en\/2023\/the-ultimate-guide-to-greenwashing\/\">The Ultimate Guide to Greenwashing<\/a><\/h1>\r\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e322a5e elementor-widget elementor-widget-text-editor\" data-id=\"e322a5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Greenwashing is incredibly problematic for the environment, consumers, and the ecological movement as a whole. Not only is it irresponsible and unethical, it values profit and brand image over real impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f23c8e elementor-widget elementor-widget-tfposts-image\" data-id=\"4f23c8e\" data-element_type=\"widget\" data-widget_type=\"tfposts-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"tf-post-featured-image-4f23c8e\" class=\"tf-post-featured-image\" data-tabid=\"4f23c8e\"> \r\n\t\t\t\t<div class=\"post-featured-image\">\r\n                \t<img decoding=\"async\" src=\"https:\/\/plurality.eco\/wp-content\/uploads\/2023\/03\/anna-oliinyk-nCPpMv69m1s-unsplash-1024x682.jpg\" alt=\"image\">\r\n                <div>\r\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4f296 elementor-widget elementor-widget-text-editor\" data-id=\"8e4f296\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are in an economic market where brands, businesses, organisations, causes, and the government, all feel as though they must become virtuous \u2013 they must stand for something, promote or explain something, and act towards some social, economic, climate-related or other goal. Businesses need to be seen to be doing good, which often means that they also need to be seen to be good \u2013 to be virtuous. Whether big companies should be the promoters of virtue in our societies is another discussion altogether, but here we will focus on the virtue of being eco-friendly, which so many companies now claim to be.<\/p><p>Let\u2019s start off by recognising a simple but sobering truth: the most eco-friendly product is the one you don\u2019t buy. Every time you \u2018consume\u2019 something \u2013 whether it is eco-friendly natural organic dishwashing liquid, plastic wrap for your lunchtime sandwiches, or a new energy efficient toaster because the one you\u2019ve got \u2018seems old\u2019, you are using resources which were grown or produced using fossil fuels, transported around the country or the world, set on shelves with lighting, heating or cooling systems, and eventually sold to you. If you had decided not to make that purchase, no resources would have been consumed. This is the basis of ecological sobriety in consumerism \u2013 only purchasing things that we really need, and when we do make purchases, knowing exactly what it is that we are purchasing.<\/p><p>All advertising is an attempt to get you to leave this realisation of non-consumption, and incite you to purchase something \u2013 whether you actually need it or not. Advertising creates desires, and then shows you how the particular product or service involved will meet this new desire. Therefore, to some extent, all advertising is taking you away from an eco-friendly standpoint, because it creates desires which you then fulfill by consuming things, which is not eco-friendly.<\/p><p>Some advertising, however, is not merely informative about the particular product. Labels are a good example of informative advertising: we can see the amount of CO<sub>2<\/sub> emitted in the production of a good, we can see how energy efficient it is, we can see the ingredients in a food item: this helps us decide which product to purchase. Other advertising seeks to convince us that the brand is good, the company is virtuous, is looking after the planet, is concerned with its workers\u2019 rights and health, etc. This advertising can be informative, but very often it is suggestive, making claims and associations which are only partly true.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f7018 elementor-widget elementor-widget-video\" data-id=\"b5f7018\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=WehAZOmQF2U&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7583419 elementor-widget elementor-widget-text-editor\" data-id=\"7583419\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s take the example of Vanish stain remover products. Recently, <a href=\"https:\/\/www.youtube.com\/watch?v=giE4RvTuzOI\"><span style=\"text-decoration: underline;\">the company has been advertising on television that huge amounts of textiles are going to landfill each year<\/span><\/a> (link to the international version of the ad, the above is the NZ version). The company sees this part of the advertisement as a commitment to informing the public about the ecological impact of their actions. It\u2019s advertising brownie points because they\u2019re \u201cshowing\u201d they \u201ccare\u201d about waste. It also creates emotions: we don\u2019t want to be wasteful, we want to save the planet, etc. We\u2019re now more open to receiving their message.<\/p><p>The second part of the advert suggests that by using Vanish products, you can remove the stains from your clothes and stop them from going to landfill. Let\u2019s think about this: when you last stained your white t-shirt, did you immediately think to just throw it out and buy another one? I asked around, and no-one I talked to said that this would be their first response. They would either just wear it stained, they would buy a stain remover when they\u2019re at the supermarket next, they would upcycle the t-shirt and use it for something else, or they would give it away. Vanish seem to think that a large proportion of the textiles (not just clothes, remember) going to landfill go there because they have a stain on them that could have been removed with their stain removal liquid. This is nonsense.<\/p><p>Not only are Vanish trying to appear as if they care for the environment, they are also trying to make you feel bad for throwing away so many clothes which could have been cleaned with their products (which, most likely, you don\u2019t even do in the first place). When you see the advertisement, you\u2019ll either just ignore it, or you might think next time you\u2019re in the supermarket looking for a stain remover that Vanish was the brand that was concerned with the environment, so you choose this one to \u2018feel better\u2019 about your consumption decisions. This couldn\u2019t be further from the truth. Most Vanish products contain <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.greenmatters.com\/p\/detergent-environmental-effects\">surfactants, which are highly toxic to aquatic life<\/a><\/span>. Furthermore, the synthetic chemicals in Vanish products such as <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.lenntech.com\/periodic\/elements\/p.htm\">phosphates cause toxic algae to grow in waterways<\/a><\/span>, starving all other life of oxygen and eventually killing the whole ecosystem. Their products are, therefore, far from \u2018eco-friendly,\u2019 and they might pretend to care about waste, but they certainly don\u2019t care about the environment if they sell products which enter the water system and kill whole ecosystems.<\/p><p><strong>This is greenwashing.<\/strong> The company have in this case made a true claim \u2013 washing your clothes keeps them from going to landfill \u2013 but it is so far removed from the everyday behaviours of most people that it just becomes ridiculous. Further, in order to divert attention away from the harmful effects of the chemicals in their products, they are talking about textile waste to appear as if they are virtuous and care about the environment. They forget that each time someone purchases a BOTTLE of their product, this bottle becomes waste, which in most cases in New Zealand, is unfortunately not recycled. So, they really aren\u2019t contributing to the waste problem in any positive way. In the end, most people who see the advertisement will either ignore it, label it as greenwashing, or unfortunately think that Vanish really do care about the environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21eedd8 elementor-widget elementor-widget-heading\" data-id=\"21eedd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is greenwashing a problem?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6220fa6 elementor-widget elementor-widget-text-editor\" data-id=\"6220fa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Greenwashing is therefore any advertising or advertising message which leads a person to erroneously believe in the real ecological qualities of a product or service, or in the reality of the production process, lifecycle, sustainable development of the company, or any other \u2018environmental action\u2019 or commitment performed by the company.<\/p><p>Greenwashing is harmful to the ecological movement, to the consumer, and to the environment:<\/p><ol><li>Greenwashing means that consumers lose trust in companies, and this has a harmful impact on the companies who are actually engaged in climate-friendly practices, regenerative agriculture, and other engagements.<\/li><li>Greenwashing has the opposite effect on the real state of the environment: if we believe that we are acting and we\u2019re not, then the state of ecosystems and the pollution in the environment is just going to get worse.<\/li><li>Greenwashing prevents real solutions from being developed and rolled out on a large scale: because we believe that we are already solving the large ecological issues through consumer behaviours which change very little, we stop innovating and stop trying to implement solutions that might have a larger real impact.<\/li><li>Greenwashing makes us believe that we\u2019re being eco-friendly, it makes us feel good, when in fact we are not having any real, measurable positive impact on the environment in our consumption choices. It also makes us feel like we\u2019re already doing our part, when in fact we should and could be doing so much more.<\/li><li>Greenwashing often diverts attention away from more problematic parts of a company, towards small and insignificant gestures, e.g. a petrol station selling organic coffee. What\u2019s really important is forgotten.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5103d elementor-widget elementor-widget-heading\" data-id=\"9f5103d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">You're reading an article on Plurality.eco, a site dedicated to understanding the ecological crisis. All our articles are free, without advertising. \nTo stay up to date with what we publish, enter your email address below.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e307315 elementor-widget elementor-widget-shortcode\" data-id=\"e307315\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"> \t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_2\" method=\"post\" class=\"sib_signup_form\" action=\"\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/plurality.eco\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"2\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"72093e8af1\">\n\t\t\t\t<div class=\"sib_signup_box_inside_2\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcghXwkAAAAANu2sQJdSN9o9ZV_X4O0lLfl2ogJ\"><\/div>\n                    \t\t\t\t\t<p class=\"sib-email-area\">\r\n    Enter your email address*\r\n    <input type=\"email\" class=\"sib-email-area\" name=\"email\" required=\"required\">\r\n<\/p>\r\n<p>\r\n<p>Your e-mail address is only used to send you our newsletter. You can unsubscribe at any time.\r\n<\/p>\r\n    <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe\">\r\n\r\n<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_2 { padding: 5px; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; } form#sib_signup_form_2 input[type=text],form#sib_signup_form_2 input[type=email], form#sib_signup_form_2 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; } form#sib_signup_form_2 .sib-default-btn { margin: 5px 0; padding: 20px 40px; color:#fff; background-color: #007132; border-color: #2E2E2E; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; align: center; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border:1px solid transparent; border-radius: 3px; } form#sib_signup_form_2 .sib-default-btn:hover { background-color: #007132; } form#sib_signup_form_2 p{ margin: 10px 0 0 0; }form#sib_signup_form_2 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_2 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_2 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_2 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37404b elementor-widget elementor-widget-heading\" data-id=\"d37404b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What laws are in place to stop greenwashing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa2bca elementor-widget elementor-widget-text-editor\" data-id=\"aaa2bca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In New Zealand, like in the United States, there is a Fair Trading Act which is managed by the Commerce Commission, but no clear anti-greenwashing law. The NZ <a href=\"https:\/\/comcom.govt.nz\/__data\/assets\/pdf_file\/0017\/220247\/Environmental-claims-guidance-July-2020.pdf\"><span style=\"text-decoration: underline;\">Environmental Claims Guidelines<\/span><\/a> for companies say that \u201cAll traders, large and small, must make sure their environmental claims are substantiated, truthful, and not misleading to avoid breaching the Fair Trading Act 1986.\u201d This is the same for any other claim made by a company. The guidelines focus on information-based claims, rather than suggestive or value-based marketing which tries to position a whole brand as ecological. Information based claims are scientific and fairly easy to prove or disprove, but are often not the basis for adverts that commit greenwashing. These guidelines are non-binding and interpretative \u2013 they are not law.<\/p><p>Moreover, companies must have reasonable grounds to make their claims. \u201c\u2018Reasonable grounds\u2019 means having evidence, research, test results or similar credible information to demonstrate a solid factual foundation for the claim being made,\u201d according to the Guidelines. In the case of ecological and climate-based research, this is incredibly difficult, however. Just as we saw with smoking and cigarette-consumption studies by cigarette companies who aimed to spread doubt among the population regarding the negative impacts of smoking; it is equally possible to find a scientist to \u201cprove\u201d that your product or service is \u201cgood for the environment\u201d \u2013 because what you measure and how you measure it matters. The book <em>Merchants of Doubt<\/em> by Naomi Oreskes and Erik M Conway investigated this \u2018doubt production\u2019. We won\u2019t discuss this in depth here, but a good example of this is the case of emissions and food products, and what we choose to measure these products against. A study can legitimately claim that eating pork is better than eating beef in terms of emissions. However, they haven\u2019t compared all food types, and all the alternatives: eating vegetables, legumes, tofu, etc. is <em>even better than pork<\/em> and has a significantly lower impact than any meat source, but this doesn\u2019t help someone trying to sell pork. Picking and choosing the measurement and comparison standards is a real practice for finding \u2018scientific\u2019 evidence for the \u2018eco-friendliness\u2019 of products.<\/p><p>New Zealand also have a Broadcasting Standards Authority (BSA), and an Advertising Standards Authority (ASA). I emailed the BSA to ask about greenwashing and their response was: \u201cSince the BSA complaints process only covers programmes that have already been broadcast, we can\u2019t look at programmes that haven\u2019t been on yet, or stop content from airing.\u201d They can only do something if someone has said something that breaks the code, AND if someone reports it. The responsibility is therefore on the watcher or viewer to report content that breaches standards, and not on the producer of the content. Furthermore, there appears to be very little grounds for recourse on greenwashing or irresponsible discussions of the climate in the media with the BSA: it\u2019s simply not something they are concerned about.<\/p><p>I also emailed the ASA, who to date have not responded. In 2019 they removed the <a href=\"https:\/\/www.asa.co.nz\/codes\/codes\/code-for-environmental-claims\/\"><span style=\"text-decoration: underline;\">Environmental Advertising Code<\/span><\/a>, in favour of a broad Advertising Standards Code, which includes only two clauses regarding the environment, both of which relate to factual claims, and not to advertising in its more broad sense of making connections between ideas, values and engagements, and the products that a company sells. The main way in which greenwashing occurs lies outside the code, and therefore many complaints would likely not be upheld.<\/p><p>The UK\u2019s ASA recently cracked down on greenwashing, pulling several commercials from air including a <a href=\"https:\/\/www.bbc.co.uk\/news\/business-62726666\"><span style=\"text-decoration: underline;\">Persil washing powder advertisement<\/span><\/a> which is still broadcast in New Zealand. \u00a0A similar phenomenon seems to be occurring in the United States, with the Securities and Exchange Commission (SEC) purportedly working on much tougher greenwashing legislation and a<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/www.cliffordchance.com\/insights\/resources\/blogs\/business-and-human-rights-insights\/2022\/05\/SEC-begins-greenwashing-enforcement-a-sign-of-increasing-risk-to-come.html\">crackdown on greenwashing in ESG reporting<\/a><\/span>. The United States also have an <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/environmental-claims-summary-green-guides\">Environmental Claims Guidance<\/a><\/span>, but again this is not enshrined in law, it is just a guide for companies.<\/p><p>In France, new legislation has been passed in the 2021 Climate and Resilience Law to specifically <span style=\"text-decoration: underline;\"><a href=\"https:\/\/blog.gossement-avocats.com\/blog\/environnement\/greenwashing-ecoblanchiment-la-loi-climat-complete-le-cadre-juridique-des-risques-relatifs-aux-allegations-environnementales\">target greenwashing and give new regulatory powers and punishment mechanisms to enforce the law<\/a>.<\/span> This law added \u2018environmental impact\u2019 to the list of ways in which allegations, indications and presentations of products can be deemed false and misleading. They also added that the \u2018environmental engagements\u2019 of the company making the claim could also be considered misleading or false, and therefore warrant punishment. This change focuses specifically on impact and engagements of the companies in question, rather than simply on the factual claims about the composition of their products. It now means that greenwashing can be more effectively policed, and there are clear ways in which companies can be brought to task over misleading and false advertising.<\/p><p>France also changed the punishment for greenwashing campaigns, which is different to simply breaking their equivalent of the Fair Trading Act. Not only is there a fine, which is 80% of the spending on the advertising campaign, but the company must also inform its customers and media base of the incorrect advertising, and, for 30 days following the infraction, put a notice on their website indicating that they have breached the law regarding environmental claims for their product. This enables all consumers to be made aware that what they may have heard is indeed \u2018a load of rubbish.\u2019 For any company concerned with brand image, being forced to admit you have been making false claims should be enough of a deterrent to stop major greenwashing infractions before they occur.<\/p><p>In France, and many European countries, it is also forbidden to write \u201cbiodegradable\u201d (everything is biodegradable, this is a natural process which takes between a few hours and several million years to be completed\u2026) or \u201crespectful of the environment\u201d or any other equivalent on the packaging of products. Why? Because these things are <a href=\"https:\/\/www.ecologie.gouv.fr\/encadrement-des-allegations-environnementales-et-information-du-consommateur-sur-produits\"><span style=\"text-decoration: underline;\">\u201cobviously confusing and\/or too global for the consumer.\u201d<\/span><\/a> Lawmakers know that these general and meaningless statements may attract people looking for more eco-friendly products, but they lack any specific meaning when it comes to what these words and labels refer to.<\/p><p>In New Zealand, therefore, there would seem to be no binding legislation against greenwashing, no active attempts on the part of the Advertising Standards Authority as in the UK to crack down on greenwashing, and no specific punishments or deterrents to greenwashing. We must be quite happy in this ignorance, believing that we are doing a lot to help the environment, rather than facing the reality that our per-capita carbon emissions are <span style=\"text-decoration: underline;\"><a href=\"https:\/\/stats.oecd.org\/Index.aspx?DataSetCode=AIR_GHG\">consistently in the top 10 in the OECD<\/a><\/span> (that\u2019s really, really, bad).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2054151 elementor-widget elementor-widget-image\" data-id=\"2054151\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"525\" height=\"442\" src=\"https:\/\/plurality.eco\/wp-content\/uploads\/2023\/03\/marcell-viragh-ZQas4Ehf-F4-unsplash-768x647.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1953\" alt=\"Cardboard box with biodegradable label\" srcset=\"https:\/\/plurality.eco\/wp-content\/uploads\/2023\/03\/marcell-viragh-ZQas4Ehf-F4-unsplash-768x647.jpg 768w, https:\/\/plurality.eco\/wp-content\/uploads\/2023\/03\/marcell-viragh-ZQas4Ehf-F4-unsplash-300x253.jpg 300w, https:\/\/plurality.eco\/wp-content\/uploads\/2023\/03\/marcell-viragh-ZQas4Ehf-F4-unsplash-1024x862.jpg 1024w, https:\/\/plurality.eco\/wp-content\/uploads\/2023\/03\/marcell-viragh-ZQas4Ehf-F4-unsplash-1536x1293.jpg 1536w, https:\/\/plurality.eco\/wp-content\/uploads\/2023\/03\/marcell-viragh-ZQas4Ehf-F4-unsplash.jpg 2000w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Biodegradable packaging is great, but all packaging is biodegradable - that's how nature works. Image: Marcell Viragh on Unsplash<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8afea22 elementor-widget elementor-widget-heading\" data-id=\"8afea22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to identify greenwashing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3290ba4 elementor-widget elementor-widget-text-editor\" data-id=\"3290ba4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are some key characteristics of greenwashing that are commonly found in adverts that make claims about the environment. Some of these are from <a href=\"https:\/\/bonpote.com\/publicite-comment-combattre-le-greenwashing\/\"><span style=\"text-decoration: underline;\">Mathieu Jahnich, a writer for BonPote, a French environmentalist site<\/span><\/a>, who has worked in greenwashing regulation for many years.<\/p><ol><li>Negative environmental behaviours are trivialised, or positive ones are knocked down. E.g. negative images of public transport in a car commercial.<\/li><li>Disproportionate claims, hyperboles, and grand language are used. E.g. \u201cthis vehicle is ecological\u201d or \u201cresponsible production\u201d or \u201cwe care for the planet\u201d or \u201cbetter for the environment.\u201d Basically anything that refers to a very large commitment which almost certainly isn\u2019t true.<\/li><li>Lack of proof, lack of precision, or an unclear message. E.g., \u201ceco-friendly packaging,\u201d when we have no idea what eco-friendly packaging might be, and no criteria to assess whether this is true or not.<\/li><li>Association between the environment and something which is not essential or not the main product of that company, e.g., petrol stations selling organic coffee to make you forget that you are purchasing fossil fuels, and no, organic coffee won\u2019t make up for that.<\/li><li>Visual or auditory associations with nature. If the advertising includes landscapes, trees, nature, and anything related to the environment to make connections with their product, e.g. Toyota advertising their cars driving through natural landscapes, claiming they are developing better futures.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e1258 elementor-widget elementor-widget-heading\" data-id=\"47e1258\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to combat greenwashing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2fc27 elementor-widget elementor-widget-text-editor\" data-id=\"2e2fc27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Greenwashing is not only bad for the environment, it\u2019s also bad for the whole ecological movement. It means that people believe they\u2019re undertaking meaningful actions when they\u2019re not, which undermines efforts to change things on a systematic level. We cannot effectively respond to the ecological crisis simply through buying more eco-friendly products; we need transformative changes at a societal level, as the IPBES\u2019 Biodiversity and IPCC\u2019s Climate Change reports highlight.<\/p><p>Here are some ways in which we can act in order to reduce or stop greenwashing:<\/p><ol><li>Campaign for your local environmental organisation to put more pressure on the Government to stop or ban greenwashing. There are a lot of organisations out there with a connection to Government agencies and to people who are more able to change the way our systems run. By creating anti-greenwashing campaigns, and making anti-greenwashing law one of the pillars of your environmental movement, you will be helping the integrity of the ecological movement as a whole, helping consumers to make more informed choices, and keeping companies honest and responsible for their actions. Stopping greenwashing is a really effective and easy to implement policy, and can be built upon with environmental impact reporting, carbon emissions reporting, and biodiversity\/ecological impact reporting too. All these things help people make informed choices and make sure that what we do has a real impact.<\/li><li>Denounce greenwashing on social media. The worst nightmare of any company is bad publicity. When you point out the greenwashing publicly on social media, these companies are forced to respond and to retract or defend their actions. It also helps make other people aware that they are being misled, which hopefully will mean they adopt a more critical attitude towards greenwashing in the future.<\/li><li>Learn about greenwashing and then stop making greenwashing claims, if you work in advertising, marketing, public relations, communications, or any other forward-facing department in your company. Refuse to work for companies who just want to make it look like they\u2019re doing good without actually having anything to back this up. Require more of your clients if they are seeking to talk about nature, organic ingredients, biodiversity, waste, environmental impact, carbon footprint, etc. If you\u2019re a student in marketing, communications, copywriting, or a similar domain, learn more about greenwashing and about environmental claims, so that you don\u2019t go on to create adverts that greenwash audiences.<\/li><li>Think about what you\u2019re seeing if you see nature in an advertisement, or hear about the environmental impact or the eco-friendliness of a product or service. Ask yourself, how is it possible that they can make this claim? Is there any evidence to back this up? What are they actually selling and does the advert relate to this or is it trying to improve the \u2018brand image\u2019?<\/li><\/ol><p>Right now, the burden of proof and the responsibility lies with the members of the public who have to report these adverts for any investigation to be made. I propose that we reverse the burden of proof and put it back on the companies who are producing these advertisements: in order for your advertisement to be broadcast, if you wish to talk about the environment, nature, ecology, biodiversity, waste, organic\/natural components\/ingredients, etc., in your advertising, then you must submit, with your advertisement, an analysis of your claims and the proof that lies behind them, as well as a consideration of the ecological impact of the whole company and production process, if the ad is not product-specific. This will then be assessed by a jury before the broadcasting company can broadcast any advertising. This way, companies will be made responsible for their claims before the advertising can reach a public audience. If this were the case, I\u2019m sure we would see a lot less greenwashing, and more responsible company publicities and reporting.<\/p><p>\u00a0<\/p><p><a href=\"https:\/\/bonpote.com\/publicite-comment-combattre-le-greenwashing\/\">Mathieu Jahnich<\/a>, who has worked to regulate and assess greenwashing for more than 10 years, writes that the work of lawyers checking content before diffusion is very effective at reducing greenwashing in France. Yet, the control of adverts is very often still optional in France, and this means that often adverts are not checked and therefore are released without any verification of the message involved. New Zealand has no such control measures in place, yet due to its small size, it surely wouldn\u2019t be too difficult to set up a regulatory body for this role.<\/p><p>As is the case in France, we should also ban the use of \u2018biodegradable\u2019 and other such meaningless terms which seek to sell products without any meaningful foundation. Other such measures could be adding compulsory disclaimers on products which are short-life or single use, alerting consumers to their high environmental impact; disclaimers on products where a local alternative is available that the same product can be found with lower emissions elsewhere; notices on all physical promotional material like flyers reminding people to recycle them rather than littering (this already happens in some cases); compulsory ecological impact tables on the packaging of all products, like the nutritional information labels on food products, and more.<\/p><p>\u00a0<\/p><p>Greenwashing is a real issue and a hindrance to the ecological movement and to our efforts to change our societies to respond to the ecological crisis that is developing. Unfortunately, most people are unaware of the extent to which greenwashing occurs, and often those who are developing greenwashing advertising are not aware of the nature of the claims they are making, and the impact that they really have. It\u2019s a problem that is quite easily solved through better regulation and more awareness and knowledge of the ecological crisis, which is why sites like Plurality.eco are incredibly important.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-be4bc5c\" data-id=\"be4bc5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-8ed3781\" data-id=\"8ed3781\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c7f756 elementor-section-full_width elementor-section-height-default 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This challenge that confronts us all will only be properly addressed when we understand what the problems are and where they come from. <br><br>If you've learned something today, please consider donating, to help us produce more great articles and share this knowledge with a wider audience. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449590ca elementor-align-center elementor-widget elementor-widget-button\" data-id=\"449590ca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/plurality.raisely.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7a76217\" data-id=\"7a76217\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-442cffd\" data-id=\"442cffd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76c636a elementor-widget elementor-widget-tfposts-comment\" data-id=\"76c636a\" data-element_type=\"widget\" data-widget_type=\"tfposts-comment.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"tf-post-comment-76c636a\" class=\"tf-post-comment\" data-tabid=\"76c636a\">\r\n\t\t\t\t                \r\n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-48bc052\" data-id=\"48bc052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-39f4591\" data-id=\"39f4591\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1798ad7d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1798ad7d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-14498463\" data-id=\"14498463\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-13b8f007\" data-id=\"13b8f007\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b716e3f elementor-widget elementor-widget-heading\" data-id=\"2b716e3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why plurality.eco?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c798196 elementor-widget elementor-widget-text-editor\" data-id=\"1c798196\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our environment is more than a resource to be exploited. Human beings are not the &#8216;masters of nature,&#8217; and cannot think they are managers of everything around them. Plurality is about finding a wealth of ideas to help us cope with the ecological crisis which we have to confront now, and in the coming decades. We all need to understand what is at stake, and create new ways of being in the world, new dreams for ourselves, that recognise this uncertain future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-36d143ed\" data-id=\"36d143ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2209c888 elementor-widget elementor-widget-heading\" data-id=\"2209c888\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our network<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2109e5f4 elementor-widget elementor-widget-image\" data-id=\"2109e5f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/espieglerie.co\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/plurality.eco\/wp-content\/uploads\/elementor\/thumbs\/LEspie\u0300glerie_LOGO_TAGLINE_300ppiWHITE-q2r3jtn46l7kd016h5cenpk6hojt3a7203tas8311c.png\" title=\"L&#8217;Espie\u0300glerie_LOGO_TAGLINE_300ppiWHITE\" alt=\"Espieglerie logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429a5ce3 elementor-widget elementor-widget-heading\" data-id=\"429a5ce3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On social media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4543a20a e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"4543a20a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-898522c\" href=\"https:\/\/instagram.com\/plurality.eco\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3ca4b32\" href=\"https:\/\/www.linkedin.com\/company\/plurality-eco\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-ecf53f5\" href=\"https:\/\/www.facebook.com\/plurality.eco\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3a9a008\" data-id=\"3a9a008\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15da7b60 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"15da7b60\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-397aa9ad\" data-id=\"397aa9ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-39c00a8d\" data-id=\"39c00a8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7b44ed60\" data-id=\"7b44ed60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25bb1aa1 elementor-widget elementor-widget-heading\" data-id=\"25bb1aa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We're part of the .eco network of organisations committed to support positive change for the planet. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1ffa52d0\" data-id=\"1ffa52d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b77fc4a elementor-widget elementor-widget-html\" data-id=\"2b77fc4a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/profiles.eco\/plurality?ref=tm\" rel=\"noopener\">\n\t<img decoding=\"async\" class=\"eco-trustmark\" alt=\".eco profile for plurality.eco\" src=\"https:\/\/trust.profiles.eco\/plurality\/eco-circle.svg?color=%23007132\" style=\"max-width:4rem\">\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1012510d\" data-id=\"1012510d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14495cf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14495cf9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a752af1\" data-id=\"4a752af1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c6ad98 elementor-widget elementor-widget-text-editor\" data-id=\"42c6ad98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCopyright \u00a9 Plurality.eco 2023\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Greenwashing is incredibly problematic for the environment, consumers, and the ecological movement as a whole. Not only is it irresponsible and unethical, it values profit and brand image over real impact.<\/p>","protected":false},"author":2,"featured_media":1952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31,9],"tags":[12,38,32],"class_list":["post-1949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essential","category-ideas","tag-essential","tag-favourites","tag-left"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Greenwashing - Plurality<\/title>\n<meta name=\"description\" content=\"Greenwashing is problematic for the environment, consumers, and the ecological movement as a whole. 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